There has to be more
than someday.
The Third Knock was born from the belief that life is meant to be lived with purpose, not simply endured until the weekend.
For years, I felt the pull to build something of my own, pursue bigger dreams, and live life on my terms. But like many people, I ignored the first knock. I questioned the second. I told myself I needed more time, more money, more confidence, or a clearer plan.
I began to understand that opportunities are not always loud or obvious. Sometimes they arrive as an idea you cannot shake, a door you are afraid to open, or a calling that keeps returning no matter how many excuses you make.
It is a podcast for entrepreneurs, dreamers, risk-takers, and anyone who believes there must be more to life than working, paying bills, and waiting for someday. Through honest conversations about success, failure, fear, and the messy work of building something meaningful, the goal is simple: help people recognize the opportunities in front of them and find the courage to open the door.
But make no mistake — this show is not about me. Every episode belongs to the guest. Their story, their knock, the moment they finally answered. My job is to ask the questions that get to the good stuff, and to use whatever this platform becomes to help other people get where they are going.
And it should be fun. I want great storytellers, big personalities, and conversations that make you laugh on the drive home. Bring the energy — I promise I can match it.
But eventually, you have to answer.
I'm Nathan Olsen — an entrepreneur and the founder of NDO SEO, where I've spent 15+ years helping businesses grow and win online. But the work I'm proudest of happens off the balance sheet: partnering with orphanages and grassroots organizations, and giving my time and skills to communities that need them. The Third Knock is where it all comes together — business, purpose, good stories, and the belief that we're meant to build something that matters and bring others with us.