There has to be more
than someday.
The Third Knock was born from the belief that life is meant to be lived with purpose, not simply endured until the weekend.
For years, I felt the pull to build something of my own, pursue bigger dreams, and live life on my terms. But like many people, I ignored the first knock. I questioned the second. I told myself I needed more time, more money, more confidence, or a clearer plan.
Through my faith in God, I began to understand that opportunities are not always loud or obvious. Sometimes they arrive as an idea you cannot shake, a door you are afraid to open, or a calling that keeps returning no matter how many excuses you make.
It is a podcast for entrepreneurs, dreamers, risk-takers, and anyone who believes there must be more to life than simply working, paying bills, and waiting for someday. Through honest conversations about success, failure, fear, faith, and the struggles behind building something meaningful, the goal is to inspire people to recognize the opportunities placed before them and have the courage to open the door.
But eventually, you have to answer.
I'm Nathan Olsen — an entrepreneur and the founder of NDO SEO, where I've spent 15+ years helping businesses grow and win online. But the work I'm proudest of happens off the balance sheet: partnering with orphanages and grassroots organizations, and giving my time and skills to communities that need them. The Third Knock is where it all comes together — business, purpose, faith, and the belief that we're meant to build something that matters and bring others with us.